BROADCASTING CENTER

KBS Future Broadcasting Center, Seoul

A modern urban design - competition-winning proposal

Set within the evolving urban fabric of Seoul, the KBS Future Broadcasting Center emerges as a dynamic convergence of media, landscape, and civic life. Conceived through an international design competition—and ultimately selected as the winning proposal—the project redefines the role of a broadcasting facility as an open, public-facing cultural landmark.

The architectural form is fluid and expressive, its sweeping geometry extending seamlessly into the landscape, creating a continuous dialogue between the building and the ground. A lifted, porous ground plane forms a generous civic plaza, inviting pedestrians into a vibrant urban stage where daily life, media, and culture intersect. This plaza operates as both a forecourt and a public forum, accommodating gatherings, events, and informal occupation.

A key landscape strategy is integrating green infrastructure across multiple levels. The building’s roofscape transforms into an accessible landscape, featuring a sculpted green roof and a central circular courtyard that brings light and nature deep into the program. These elevated gardens are not merely aesthetic but serve as ecological devices—enhancing urban biodiversity, reducing the heat island effect, and contributing to stormwater management.

The project is carefully positioned within a broader green corridor, linking adjacent park systems and reinforcing Seoul’s urban ecological network. Tree-lined boulevards, pedestrian-friendly edges, and visual corridors establish a strong connection between the site and its surroundings, softening the development's scale while enhancing walkability.

All rendered images by Heerim Architects and Planners, Inc.

We won the competition.